BEAUTY OF JOSEON

BEAUTY OF JOSEON focuses on the story of “The Beauty That Never Changes”. Even women of the Korean Joseon dynasty emphasized their skin care on clear, clean skin instead of striking, heavy makeup. Even today, clear skin is an important, if not the most important, element of beauty. Since more than 70% of people have sensitive skin, it is important for BEAUTY OF JOSEON to change our clients’ skin for the better. Hanbang ingredients from traditional Korean herbal medicine respond to modern treatment methods and strengthen the skin structure even deeper.